Meet Lincoln Rock, Vice President of Minnesota!

Lincoln grew up in the Twin Cities and then moved to Northwest Iowa to play basketball in college. As a leader in Fellowship of Christian Athletes (FCA), he developed a deep passion for mentorship and service—values that continue to shape his career today. Inspired by his mother’s work in the nonprofit space, Lincoln was drawn to financial services as a way to merge his love of building a business with creating a tangible impact in people’s lives.

He began his career with 49 Financial in the Austin office, quickly stepping into a leadership role in 2022. In 2024, he had the opportunity to return home to Minnesota to launch 49’s newest office in Minneapolis. Lincoln takes great pride in connecting with his team and clients, fostering a collaborative environment, and building a culture of dedication and service. His favorite aspect of being a financial advisor is the ability to form meaningful relationships while helping clients navigate complex financial challenges with personalized solutions.

Lincoln is married to his wife, Emily, and they recently welcomed their first daughter, Nora. Outside of work, he and his family love all things athletics, hiking, fly fishing, and exploring new cuisines.