About Us

Advisors Nationwide
1
Assets Under Advisement
$ 1 B
Clients Served Nationwide
1 +

Who We Are

We are a values-based financial planning firm, built on the core belief that ‘Two are Better than One’. Our holistic approach to financial planning and advice is client-centric and driven by our five core values:

Values We Live By

As one of our core values, teamwork is an integral part of everything we do. We serve clients through a team-based model, allowing us to provide exceptional client service and develop the next generation of advisors through strategic mentorship.

Serving Our Clients

Our clients benefit from a proven process that aligns our planning with their unique goals and needs. We take an integrated-care approach to finances and leverage experts to provide our clients with a holistic view of their full financial picture, from estate planning to tax strategies and charitable giving. Our differentiated service model provides a unique value proposition for our clients and as an independent RIA, we are able to offer the best solutions to solve the individual needs of each client.

2015
Launch
Launched within a Fortune 500 company
2018
Office Launch
Dallas, TX
2019
Milestone
49 Financial Became
Fully Independent
2020
Offices Launch
Houston, TX
Atlanta, GA
2021
Office Launch
Northwest Arkansas
2022
Office Launch
Los Angeles, CA
Charlotte, NC
2023
Office Launch
Jacksonville, FL
2024
Office Launch
Kansas City

Meet Our
Leadership Team

Travis Penfield

Founder & CEO

Luke Winskowski,
MBA, CFP®

President

Hunter Lloyd

Founding Partner,
Chief Product Officer

Kyle Sims

Founding Partner,
Dallas MVP & Houston VP

Austin Graff,
MBA, CFA

Chief Investment Officer

Jay Coulter,
MBA, CIMA®, CFP®

Chief Investment Strategist

Amber Allen

SVP of Wealth Management & Private Wealth Operations

Dan Wohlgemuth

SVP of Field Operations &
Field Compliance

Company News

Early Talent Craves Mentorship: How We Can Ensure They Get It

ABJ: People on the Move- Head of Fractional Family Office: Parrish Peddrick

Fortune Best Workplaces in Texas™ 2024

Education, Mentorship And Modeling Will Attract Next Gen Professionals

Former Thrivent Wealth Exec Joins RIA 49 Financial

Fortune Best Workplaces in Texas™ 2023

Travis Penfield | Founder & CEO

Travis Penfield is the Founder and CEO of 49 Financial, a values-based financial planning firm headquartered in Austin, Texas. Since launching 49 Financial in 2019, Travis has led the firm to remarkable growth, now overseeing a team of over 150 advisors across 9 offices nationwide. Under his leadership, the firm has become a beacon for the next generation of financial advisors, with a focus on hiring, developing, and retaining young leaders who are passionate about making a meaningful impact on their client’s lives.

Travis’s journey in the financial industry began after he graduated Magna Cum Laude from Texas A&M University with a degree in Finance from Mays Business School. He started his career at Deloitte Consulting before transitioning to AXA Advisors, where he quickly distinguished himself by breaking records in hiring, retention, and development. His early success at AXA laid the foundation for the creation of 49 Financial, where he and his founding partners built a firm centered on the principle that collaboration leads to greater success—a belief encapsulated in the company’s motto, “Two are better than one,” derived from Ecclesiastes 4:9.

Travis lives in Austin with his wife Jaclyn, their daughters Charlotte, Olivia and Madison, and their goldendoodle Duncan. In his spare time, he enjoys playing with his girls, golfing, catching a Peloton ride, and savoring good food and wine.

Luke Winskowski | President

Luke joined 49 Financial in January 2024, bringing over two decades of experience in the independent financial services industry and an unwavering commitment to creating generational impact. With a wealth of experience as a financial advisor, regional leader, and Fortune 500 executive, Luke is passionate about transforming businesses through connecting today’s opportunities with tomorrow’s potential.

Before joining 49 Financial, Luke held several senior positions at Thrivent Financial, including leading their Advice & Wealth Management division as a member of their senior leadership team and launching the Thrivent Advisor Network. As a strategic leader, Luke thrives on tackling big challenges and turning bold ideas into reality. He’s recognized for delivering unconventional solutions that accelerate transformation and optimize talent, systems, and client offerings across financial planning, wealth management, and insurance.

Luke is a Certified Financial Planner® and holds an MBA from the University of Minnesota. He and his wife, Ann Marie, reside in Minneapolis and enjoy traveling with their three children to better understand human experiences and cultures.  Luke is also committed to causes supporting strong communities, serving in his 9th year as Trustee and Vice-Chair for the Foundation Board and a member of the Governing Board Member for Lutheran Social Services of Minnesota.

Hunter Lloyd | Founder & Chief Product Officer

Hunter began his career in financial services in 2013 in Austin, Texas, where he found a passion for serving clients through a team-based approach. Hunter, along with two other founders, launched 49 Financial—a values-based financial planning firm. As one of the Founding Partners and the firm’s Chief Product Officer, Hunter oversees the strategic vision for the firm and its processes, leads and supports the Private Wealth team, and continues to serve his own clientele fervently.

Hunter lives in Austin, TX, with his wife, Morgan, and their two children, Hudson and Campbell. They enjoy cheering on the Aggies and serving their church community.

Kyle Sims | Founder & Dallas MVP / Houston VP

Kyle began his career in the financial services industry in 2005 and launched 49’s Dallas office in early 2018. Since then, he has been leading multiple teams across Texas with a strong sense of community and dedication. He describes their office as a unique environment where accountability and mutual support are at the forefront.

He finds great fulfillment in the privilege of “doing life” with his clients. For Kyle, being a financial advisor means walking alongside clients during life’s most exciting moments, such as new jobs, new grandkids, weddings, and other significant life stages. Equally important, he is there for his clients during life’s more challenging times, offering support during moments of loss and grief.

Kyle and his wife Julie have five children, ages 11 to 18. They love to cheer on their kids in sports and various activities while always prioritizing date nights.

Austin Graff | Chief Investment Officer

With decades of experience in financial services, Austin brings a wealth of expertise to his role as Chief Investment Officer at 49 Financial. A respected voice in the industry, he has been featured and quoted in leading publications such as Barron’s, CNN Business, Yahoo! Finance, MarketWatch, and others.

Austin holds an MBA from the Krannert School of Management at Purdue University, where he also received his bachelor’s degree. He holds the Chartered Financial Analyst (CFA®) designation, which he earned in 2012.

Jay Coulter | Chief Investment Strategist

Jay Coulter is 49 Financial’s Chief Investment Strategist and also the creator of FinancialAdvisor.TV. He has been quoted in various industry publications including Investment News, ThinkAdvisor, Financial Advisor Magazine and CityWire. As an avid podcaster, he hosts one of the industry’s longest-running podcasts, The Resilient Advisor Show.

Jay holds an MBA from the Goizueta School of Business at Emory and a bachelor’s degree from the University of Tennessee. He has earned the Certified Investment Management Analyst® designation and is a CERTIFIED FINANCIAL PLANNER™.

Amber Allen | SVP of Product Development & Integration

Amber Allen is a seasoned professional in the financial services industry with 18 years of experience, primarily in Private Banking and Wealth Management. Throughout her career, she has expertly guided high-net-worth individuals, leveraging her extensive knowledge and skills to deliver exceptional financial solutions. Amber holds an MBA and is a Chartered Financial Consultant® (ChFC®), underscoring her dedication and expertise in the industry.

Based in Houston with her husband, Quinten, and their two sons, Amber is a dedicated supporter of her family’s sports endeavors. Her commitment extends beyond her professional realm; she is fervently involved in mentoring young women, helping them excel in leadership roles and achieve their career goals. Amber also dedicates her time to promoting financial literacy, working to provide essential resources and education to those who need it most so they can secure their financial futures.

Dan Wohlgemuth | SVP of Field Operations

Dan has spent his career in the financial services industry developing processes to streamline organizations and accelerate the performance of financial advisors. With an extensive background in operations, he brings a track record of high performance and a detailed understanding of long-term strategic planning to yield high ROI.

Before joining 49 Financial, Dan spent over 15 years with Equitable Advisors in senior field leadership roles as a Branch Operations Manager and Leadership Development Director. In those roles, he was recognized as a top leader at the organization for accelerating the licensing process for new advisors and earned accolades from the Jacksonville Business Journal for being a top CFO.  As the SVP of Field Operations, Dan oversees the Compliance operations and business processing functions within 49 Financial.

Dan graduated from the University of Miami and holds his Series 7, 6, 66, and 24 licenses. He and his wife, Edith, live in Jacksonville, where they enjoy spending time with their five children, biking to the beach, and building furniture.